Easy Cicle’s concept is directly related to the city, the urban environment and culture and the offer of products that are different by quality, reliability and design, with the target audience being the cosmopolitan and demanding inhabitants of the city who are looking for new paradigms of mobility and lifestyle.

In particular Easy Cicle has focused on a sub-market segment, "urban cycling" and its DNA is always around creativity and the ability to surprise. EASY CICLE's strategy is to develop its own bicycle brand, which allows the final customer to choose a wide range of options, with local production and personalized service. The concept is 100% urban and implies close and constant contact with its target public and with modern urbanity.

The goal is not massification but quality, design, and originality as added value to the products. Its innovation is therefore to incorporate all the perceived values of the quality of life that we want in our cities and in our lives, also in our bicycles and products: tranquility, ecology, design, freedom of choice, healthy lifestyle, in communion with the urban space. The company has designed a revolutionary concept of production that privileges quality to quantity, ecology to mass production, customization to standardization, originality to the mainstream offers.